Client-Driven Research

The Center for Applied Research (CAR) is an independent think tank that resides at State Street and comprises a team of researchers from across the globe.

CAR conducts targeted research designed to provide clients with strategic insights into issues that will shape the future of the investment industry.

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Latest Research

Putting the Phi in Finance

A one-point increase in phi is associated with 55 percent greater odds of excellent client service.

Purpose. Habits. Incentives. These motivational forces that we call phi govern our behaviors and actions – everyday. So what happens when the phi of an investment professional, investment firm and their clients are aligned? A new study from our Center for Applied Research revealed there’s a greater potential for sustainable organizational performance.

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*Based on the 2016 CAR Motivation Study

Suzanne Duncan
Points of View

"Stories have helped to shape every individual; every culture; every nation; every religion." 

Suzanne Duncan

Global Head of Research for the Center for Applied Research

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Love of Money

Answer this: Would you choose to receive $1,000 now or $1,900 five years from now? Your response, and relationship with money, says a lot about your investment potential.

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