Sector  Insights

Frontline Revolution

The New Battleground for Asset Managers

June 2014

As investment demands shift and competition intensifies, asset managers are competing across a number of fronts to unlock a new wave of growth.

Forward-thinking firms are investing in new talent, adopting advanced technology, and developing the flexible operating models required to thrive in a fast-changing world

Our 2014 global study with 300 asset managers, conducted by FT Remark, reveals they are focused on transforming their operational model and investing in the tools and talent they need to take advantage of new opportunities.

There are three areas where asset managers will compete to dominate the emerging investment landscape:

1.Product innovation will unlock a new wave of growth

The greatest opportunities include delivering multi-asset solutions tailored around clients’ investment objectives.

2. Growth strategies will target underserved segments and markets

Asset managers must find ways to tap under-served investor groups in existing markets. In addition, while penetrating new markets remains challenging, the potential rewards are too great to ignore.

3. Asset managers need to upgrade their capabilities to thrive in a multi-asset world

Asset managers will transform their operations to deliver new efficiencies and greater agility. They will invest in new tools, in particular risk and performance analytics, and acquire the talent required to master these new investment strategies.