Artifacts Exposed

Manager Selection: Bring Culture
to the Forefront 

November 2015

The investment industry has traditionally relied on a set of standard methodologies to classify, measure and document investment choices. But some of these metrics may have become overused and ineffective. We call these "artifacts."

Past performance is no indication of future returns. It’s more than a disclaimer. Research1 confirms it, and most investors recognize it. So why continue to rely on past performance metrics as the deciding factor when choosing a manager? The fourth in our Artifacts Exposed series, proposes placing culture at the center of the manager selection process.


1Jones, Howard, Martinez, Jose V., “Institutional Investor Expectations, Manager Performance, and Fund Flows,” 2015